We’re on a mission to take FairPrice Online’s shopping experience to the next level, making it the ultimate go-to for online grocery shoppers in Singapore! 🛒 We’re on the hunt for fresh, innovative ideas to make FairPrice Online stand out from the crowd. Ready to be part of something amazing?

Craft a flavorful Ricola hard candy that captivates and lingers in the heart of younger consumers!

Create a new hard candy that will address at least one need (Joy & Indulgence OR Energize & Boost) and that will complement Ricola’s existing candies to attract younger consumers. This challenge is all about product innovation. You can innovate on various aspects, so think about packaging, candy format, textures, flavors, experience etc.

Craft a flavorful Ricola hard candy that captivates and lingers in the heart of younger consumers!

Create a new hard candy that will address at least one need (Joy & Indulgence OR Energize & Boost) and that will complement Ricola’s existing candies to attract younger consumers. This challenge is all about product innovation. You can innovate on various aspects, so think about packaging, candy format, textures, flavors, experience etc.

Design a convenient and unique breakfast item for busy mornings that will make a splash in the frozen aisle!

Together with Smithfield Foods, we're on the hunt for the next big thing in frozen breakfast innovation, and this time, we're bringing home "the bacon"! Get ready to cook up a storm with your pork-inspired frozen breakfast creation. Join us as we revolutionize the morning mealtime experience!"

Give wine a “face-lift” with ideas for a new wine brand. For this challenge, the client invites you to create a new wine brand that has a unique brand story - giving shoppers a reason to pick up a bottle.